[ENGLISH] - Advertisement Pitch Reflection for Hong Kong Fake Meat product

What main appeals did you use in your pitch? Why did you decide they would be the most effective?
The main appeals that I have used in my pitch were the bandwagon appeal, rational appeal, need for nurture, psychological needs. Our group have decided to use these appeals as our product advertised is fake meat which is healthy and "better" that other types of meat that are sold in the markets of Hong Kong. 

What were some specific persuasive techniques you used (include examples) why did you believe these would be effective?
We have presented some persuasive techniques that are suitable for advertising our fake meat product. We have used imagery for our advertisement to provoke hunger on the audience.We have attempted to use colours such as red and orange to try to provoke hunger towards the audience. The use of green colour might also be implemented as this gives the product an eco-friendly and environmentally friendly message towards the vegans. We have used other persuasive techniques such as catchy catchphrases that can get stuck in the audiences ind quickly.

How did an awareness of audience and context influence your overall approach to this activity? 
As my group were trying to advertise the product to the people of Hong Kong, being aware of the target audience of the product will create a more effective and smooth way for the product to be advertised. Being aware of our Hong Kong audience lets us know what they want and what would they want to hear form this advertisement for them to be convinced of the product. From having a Vegan-centric core audience, the need to having specific statistics and data will help please the vegans as they are always in the look out for non-meat products that are genuine. 
  
If you were to complete this presentation again, what would you do differently in terms of content and preparation? 
If I were to repeat this presentation, I would have tried to speak in a slightly more formal way to try to appeal to the directors of the company for formality purposes. I would also like to talk more about the advertisement rather than just glorifying the product. The presentation as an overall product was great but the layout of the PowerPoint can be more appealing and look more professional with more visuals that captivates the directors of the company. 

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