[ENGLISH] - Advertisement Pitch Reflection for Hong Kong Fake Meat product

What main appeals did you use in your pitch? Why did you decide they would be the most effective?
The main appeals that I have used in my pitch were the bandwagon appeal, rational appeal, need for nurture, psychological needs. Our group have decided to use these appeals as our product advertised is fake meat which is healthy and "better" that other types of meat that are sold in the markets of Hong Kong. 

What were some specific persuasive techniques you used (include examples) why did you believe these would be effective?
We have presented some persuasive techniques that are suitable for advertising our fake meat product. We have used imagery for our advertisement to provoke hunger on the audience.We have attempted to use colours such as red and orange to try to provoke hunger towards the audience. The use of green colour might also be implemented as this gives the product an eco-friendly and environmentally friendly message towards the vegans. We have used other persuasive techniques such as catchy catchphrases that can get stuck in the audiences ind quickly.

How did an awareness of audience and context influence your overall approach to this activity? 
As my group were trying to advertise the product to the people of Hong Kong, being aware of the target audience of the product will create a more effective and smooth way for the product to be advertised. Being aware of our Hong Kong audience lets us know what they want and what would they want to hear form this advertisement for them to be convinced of the product. From having a Vegan-centric core audience, the need to having specific statistics and data will help please the vegans as they are always in the look out for non-meat products that are genuine. 
  
If you were to complete this presentation again, what would you do differently in terms of content and preparation? 
If I were to repeat this presentation, I would have tried to speak in a slightly more formal way to try to appeal to the directors of the company for formality purposes. I would also like to talk more about the advertisement rather than just glorifying the product. The presentation as an overall product was great but the layout of the PowerPoint can be more appealing and look more professional with more visuals that captivates the directors of the company. 

Comments

Post a Comment

Popular posts from this blog

[ENGLISH] A Study in Igbo - Persuasive Speech

Honourable guests and residents of the Committee, Over the past few years there has been a significant increase in the loss of our Igbo culture and practices that was once important to all of our lives. Once a society who lived in harsh conditions of the West African environment have changed to a more "Eurocentric" society with European beliefs and a European mindset with no recollection of the Igbo culture.Not long ago people would live peacefully. People would practice their religion peaceful. People would mingle with each other peacefully. That was what our lives were like until Christian Missionaries infiltrate our land. The Church Missionary Society were the first to enter Igboland at the beginning of the Conquest of Africa . Our people thought that such actions would not be harmful to us. We did not know that they would exploit our manpower and resources. The annexation of Igboland to the British Empire truly changed the future of the rich Igbo culture in a way that i...
Read more

[ENGLISH] Self Interview: All About Me

Image
I have made this self interview to Introduce myself to the the world. I have also included information such as my address and social security number for the stalkers. Facts are correct at the time of publishing. Without further ado... Self Interview: All About Me Oh Yeah! Lets get started.
Read more

[ENGLISH] A Good Name -Analysis to my real name

Our view of the world is shaped with the help of the people around us. This molds our identity and it solidifies over time. But some of these identities stick with us since birth and (will probably) not be changed throughout the course of our lives. One of these identities is our names. We get our names from our parents who are influenced by their surroundings. Names are unique depending on where you come from.   My full name is Azim Masrizki Baruno.  In Indonesia, the majority of the population consists of Muslims. Islam takes part in a daily life of a Muslim Indonesian. These influences have influenced in naming me. Azim comes from the word Al-Azim which translates to The Great One in Arabic. The name Al-Azim comes from the 99 names of God. This is a part of my religion. It defines as the Beautiful Names that describes God. We use these names to praise God, to thank him and to seek forgiveness to him. The 99 names of God is commonly used and seen in many Islamic countries...
Read more