[ENGLISH] Advertisement Analysis - T-Mobile Super Bowl Advertisement

In the advertisement show above, Kim Kardashian is endorsing a T-Mobile product called DataStash. This product was advertised to promote saving unused data that was used as a part of the data plan.

This advertisement covers aspects of  Pathos and Ethos in the span of 30 seconds. Pathos was used by Kim Kardashian when she tries to empathise with with her audience about the tragic of losing unused data as she uses the word "Tragic" frequently and sympathises on how the unused data can be spent in other ways rather than it being left unused. The mellow and soft music that was used in this advertisement also presents sorrow towards the audience. Ethos was used in this advertisement as Kim Kardashian, an endorser of this product, gives credibility and confirmation towards the audience that DataStash is a good product to use in a daily basis.

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