[ENGLISH] Advertising Stereotypes

Do you think that advertisers have a moral duty to avoid stereotyping people? 

The role of an advertiser is to advertise a product which appeals to a specific area of audience. The advertisers must please and simultaneously convince its target audience range to gain advertisement viewership which greatly contributes to product sales in general. 

To formulate a decent advertisement which appeals to the audience, advertisers use a plethora of persuasive devices and appeals to attract the attention of the general audience. This can mean that they can disregard morality and social and cultural taboos to grasp the audience’s attention. Advertisers use stereotypes, gender roles, and other touchy subjects subliminally into their advertisements. Uses of these devices can help make the advertisement seem more unique in a sea for other bland-looking advertisements. Despite of smashing these societal norms, advertisements can be viewed negatively or positively.

Today’s media has created influences towards the general public. Advertisements can change the way a person lives. Advertisers disregard moral duty to appeal to the masses but it can also create a negative influence especially to those who are vulnerable to change (such as children and teenagers). These influences can change the way a person lives negatively which can stain the societal norms of a culture.