[ENGLISH] Response to Generation Like Documentary
Do you believe that today's YouTube's stars are being exploited or empowered? Write a short persuasive piece that shares your opinion.
Recently, there are quite a lot of YouTubers
that have been selling themselves out to major companies and corporations. These
YouTubers have been promoting, sponsoring and even endorsing products created
by these large corporations. For example, Amazon has reached out to several YouTubers
to advertise their infamous product “audible.com”. In return for advertising
their product, they get money in return. YouTubers see this as an advantage to
use YouTube as a job opportunity which is seen as a sustainable job by some
YouTubers. Ad revenue has funded a lot of youtubers from closing their channel.
These YouTubers have been exploited by the system as advertisers (large
corporations and companies) target channels with high viewership as a way to easily
expand their product image to the public. They are being used as a platform for
advertising their products. One good example of this is Tyler Oakley. At around
8 million subscribers he has endorsed a lot of products and getting a lot of
income in return. He has advertised a lot of products including Amazon’s advertising.
Yet he feels that it empowers him as he gets continuous love and influences him
to create more content in the future from the support he gets.
People of the younger generation have been greatly exposed to the
Social Media and have used it as a way to express their thoughts and feelings
to the general public. The "like" system has been used as to
show that a person likes a content. This is a very corrupt system in social
media (as well as the Views system) which can affect their behaviour. These
children are being exploited by the system so that they feel a sense of
validation when a person likes their YouTube video. Some have failed to achieve
this status and have also resorted into completely changing their concept of
their channel into something new and probably a very controversial concept
which and have polarizing impacts to the community as well as towards their
career reputation. One of the greatest examples that can be used is YouTuber FouseyTube
also known as Youssef Erakat. At the start of his career, he have created
contents going along the lines of ‘Muslim jokes’ and contents that are deemed
innocent and safe for viewing for all ages. As this concept and image does not
rake in a lot of views, likes and subscribers, he had started to post ‘prank’
contents (which were quite a trend at the time he started posting prank
content) which were quite controversial as most contents that fall under the prank
genre
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