Jay Hitherton's Blog

Do you think that advertisers have a moral duty to avoid stereotyping people?  The role of an advertiser is to advertise a product which appeals to a specific area of audience. The advertisers must please and simultaneously convince its target audience range to gain advertisement viewership which greatly contributes to product sales in general.  To formulate a decent advertisement which appeals to the audience, advertisers use a plethora of persuasive devices and appeals to attract the attention of the general audience. This can mean that they can disregard morality and social and cultural taboos to grasp the audience’s attention. Advertisers use stereotypes, gender roles, and other touchy subjects subliminally into their advertisements. Uses of these devices can help make the advertisement seem more unique in a sea for other bland-looking advertisements. Despite of smashing these societal norms, advertisements can be viewed negatively or positively. Today’s media ...

The advertisement by Hour Choice is trying to advertise Hour Choice's watch products which consists of Rolex and Swatch watches. With the image of a married woman being the centerpiece of the advertisement, the image presents an idea of being different. Hour Choice is a store that is mainly located int the Gulf Region. They are trying to convey a message that provokes being different towards women of the Arab states who have been indoctrinated with wearing similar clothing. This was starkly presented by the woman wearing sneakers for her assumed wedding.

What main appeals did you use in your pitch? Why did you decide they would be the most effective? The main appeals that I have used in my pitch were the bandwagon appeal, rational appeal, need for nurture, psychological needs. Our group have decided to use these appeals as our product advertised is fake meat which is healthy and "better" that other types of meat that are sold in the markets of Hong Kong.  What were some specific persuasive techniques you used (include examples) why did you believe these would be effective? We have presented some persuasive techniques that are suitable for advertising our fake meat product. We have used imagery for our advertisement to provoke hunger on the audience.We have attempted to use colours such as red and orange to try to provoke hunger towards the audience. The use of green colour might also be implemented as this gives the product an eco-friendly and environmentally friendly message towards the vegans. We have used other pe...

In the advertisement show above, Kim Kardashian is endorsing a T-Mobile product called DataStash. This product was advertised to promote saving unused data that was used as a part of the data plan. This advertisement covers aspects of  Pathos and Ethos in the span of 30 seconds. Pathos was used by Kim Kardashian when she tries to empathise with with her audience about the tragic of losing unused data as she uses the word "Tragic" frequently and sympathises on how the unused data can be spent in other ways rather than it being left unused. The mellow and soft music that was used in this advertisement also presents sorrow towards the audience. Ethos was used in this advertisement as Kim Kardashian, an endorser of this product, gives credibility and confirmation towards the audience that DataStash is a good product to use in a daily basis.

"To what degree might different languages shape their speakers different concepts of themselves and the world? What are the implication of such differences for knowledge?" Some studies have proved that Bilinguals and Multilinguals have a different brain than their Monolingual counterparts. This can also alter the way we see our world. Language is used to communicate out thoughts and feelings to one another. Sometimes when people speak different languages, they tend to have a certain tone and jargon that 'marks themselves to this particular language territory'. They may say the same thing in the intended language spoken but the way that the message is  interpreted is different. We are not identical and we all do not share our common thoughts with each other.